Crisco's main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the 'purity' of factory food processing
Heroes, Heroines, and History: CRISCO: A NEW ERA IN LARD
How Crisco toppled lard – and made Americans believers in industrial food
How Crisco toppled lard — and made Americans believers in industrial food
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Heroes, Heroines, and History: CRISCO: A NEW ERA IN LARD
The History of Crisco, or What I Learned at Berkeley - Ordinary Times
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How Crisco Toppled Lard – and Made Americans Believers in Industrial Food