Inside #BamaRushtok's obsession with David Yurman bracelets

Bama Rush has been a TikTok favorite for years. Here’s a look at the rising popularity of one of the trend’s jewelry staples — David Yurman Jewelry.

David Yurman - Looking ahead. Start your grad's #DavidYurman bracelet stack with a mix of metals and textures. #GraduationGift

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David Yurman Women's at Fink's Jewelers

David Yurman 'X' Bracelet with Gold curated on LTK David yurman bracelet, David yurman, David yurman jewelry

David Yurman Bracelet with Black Onyx and 14K Gold, Size L – Bailey's Fine Jewelry

David Yurman double row spiritual bead bracelet with onyx & tiger eye 6mm Stones

David Yurman 7mm Cable Bracelet with Black Onyx and 14K Gold

David Yurman Fashion jewelry, David yurman bracelet, Jewelry

David Yurman Designer Jewelry & Watches for Women and Men

David Yurman x Bracelet with 14K Gold

X Classic Cable Station Bracelet in Sterling Silver with 14K Yellow Gold, 5mm

These designs feature rare and unique stones handpicked from around the world for their coloring - composition and symbolism.

David Yurman Exotic Stone Cross Station Leather Bracelet with Black Onyx