Retail concept for American sportswear brand Juicy Couture. Hired by founders Pamela Skaist-Levy and Gela Nash-Taylor to create interiors for an international expansion that included 20 flagship stores and a roll out of over 130 stores world-wide. Concept was based on California girls who married rock stars and moved into an English manor⦠much like the founders themselves. Custom carpets, wallpaper, furniture and artwork were all developed with a delicate play of history and humor.
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