How a Consumer-Goods Giant Made its Toilet Paper Stand Apart

What can you possibly do with a product as basic as toilet paper to stand out in a hyper-competitive industry? Kimberly-Clark Brazil (KCB) was drowning in the bloody red ocean of the US$1.5 billion Brazilian toilet tissue industry when it turned to the tools and process of blue ocean shift.

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Scott 1000 Toilet Paper, 12 Regular Rolls, 1000 Sheets Per Roll

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After TP that's big on softness, small on cost? That's why we made Charmin Essentials Soft. With 2-ply comfort for your booty, it's thicker and more

Charmin Essentials Soft Toilet Paper, 6 Mega Rolls

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The best and worst toilet paper rolls