43 Years Ago, 'Star Wars' Creator George Lucas Made a $4 Billion  Decision--Even Though It Had Nothing to Do With Money

43 Years Ago, 'Star Wars' Creator George Lucas Made a $4 Billion Decision--Even Though It Had Nothing to Do With Money

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George Lucas: A Life by Brian Jay Jones, Paperback

TIL 20th Century Fox, convinced that Star Wars was going to flop, agreed to George Lucas's proposition to forgo an additional $500K directing fee in return to keep licensing and merchandising rights

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