When it comes to beer, consumer tastes have been changing for a while, and that has a lot to do with customers' aging out of the beer-drinking segment.
The fact that the Mexican import beat the embattled Bud Light may have come as a surprise to some, but it's been a long time in the making.
This is additional taxonomy that helps us with analytics
Bud Light sales plunge following boycott over trans influencer
Bud Light, top US seller since 2001, loses sales crown to Modelo amid backlash
Beer
Andy Petek on LinkedIn: #beveragemarketing #beveragepackaging #packagedesign #graphicdesign
Modelo after lgbtq bottle|TikTok Search
Bud Light, America's top beer for decades, falls to second following LGBTQ+ marketing criticism – WABE
Bud Light Sales Take Steepest Hit yet Since Dylan Mulvaney Promotion
Andy Petek on LinkedIn: DAYDREAMER CHANNEL PRESENTS DREAM JOBS WITH GUEST KYLIE BEARSE
Bud Light is not the bestselling beer in America for the first time in two decades
Bud Light owner Anheuser-Busch tops Wall St estimates as sales RISE despite Dylan Mulvaney backlash
Julie Kucinski on LinkedIn: How Modelo Especial became America's No. 1 beer amid Bud Light's rapid…
Beer