How Crisco toppled lard – and made Americans believers in industrial food

Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.

South Chicago Packing Traditonal LARD Shortening, 42

How Crisco toppled lard – and made Americans believers in industrial food

Helen Zoe Veit's Articles at

How Crisco Toppled Lard Industrial Equipment News

The Food that Built America Season 4 Episode 12 Thirst Quenchers

What the Heck Are We Supposed to Eat These Days?, by Cindy Heath, Middle-Pause

How Crisco toppled lard – and made Americans believers in

The Food that Built America Season 4 Episode 13 Supermarket Sweep

The magnificent history of the maligned and misunderstood fruitcake

The magnificent history of the maligned and misunderstood fruitcake - The Lake Sun