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Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time‐honored brands in China - Zhou - 2022 - Journal of Consumer Behaviour - Wiley Online Library
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Global InCH- International Journal of Intangible Cultural Heritage
Journal Archive – Global InCH- International Journal of Intangible Cultural Heritage
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The 43 items of intangible cultural heritage have been included in the UNESCO list4
Bead Making – Global InCH- International Journal of Intangible Cultural Heritage