Marlboro, Logopedia

Around 1954, Marlboro made some experimental packaging that would serve as basis for its final design. The one shown here was nicknamed as the designer's “logical pack” which shows a cigarette between the "l" and "b" of the wordmark. Another difference with the current design is that the "M" is in lower case instead of capital. There was another version which shows Phil Morris' crest instead of the cigarette. Along with this update, their long-standing cowboy mascot "The Marlboro Man" was introd

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