A broken measuring tape reel that won't retract isn't any more useful than a measuring tape without a reel. Thus, there was no harm in cracking thing open to see if I could repair it. Inside I discovered some parts were broken/missing and some parts were lost in the process of delicately opening the case.
COMPACT & FASHION DESIGN: Pocket-sized tape measure, portable and space saving. Elegant leather measuring tape with push button in center to retract
Sewing Tape Measure, Medical Body Cloth Tailor Craft Dieting Measuring Tape, 60 Inch/1.5M Dual Sided Retractable Ruler with Push Button Round(1 Pack
Soft Retractable Measuring Tape – Ahijoy
POWER TAPE - This self lock measuring tape features a 1 inch wide nylon coated blade with double sided printing. SELF LOCK TAPE MEASURE - This product
Compact Retractable Tape Measure with Wrist Strap, Double Sided Printed, 16' ft Foot, 5m Meter, 16 inch Stud Markings (Red/Black)
✔ Class 2 accurate metric/imperial double-sided printing provides precise marking and line drawing ✔ Multi-directional self-adjustable metal end hook
Measuring Tape-10' 16' 25' Retractable Tape Measure with Metric/Imperial Scale Double-Side Marked Steel Blade,Self-Adjustable Metal End Hook,Impact
16.4 ft tape measure GULIVER V Printing, Lowest Prices Guaranteed
SPEC OPS 25 ft. Tape Measure, 1 1/4 in. W Double-Sided Printed Blade, Military-Grade Composite Case, Mil-X Coated Blade SPEC-TM25 - The Home Depot
Imprint Method: Color Print Pad - Pad Print - The Pro Locking Tape Measure includes a 25-foot retractable tape measure with standard and metric
Pro - Imprint Method: Color Print Pad - Pad Print - Pro Locking Tape Measure - SM-9401
Deluxe Dual-Scale Power Tape Measure, 25 ft. / 7.5 m - Arbor Scientific
SINGER Retractable Tape Measure 60