P&G's Downy Facing Stiff Reality: Millennials Don't Use Fabric Softener

Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.
Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.

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P&G's Downy Facing Stiff Reality: Millennials Don't Use Fabric Softener

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Fabric softener: Millennials don't like it, P&G says