TRO creates pop-up store for BMW

Car manufacturer BMW has partnered with experiential agency TRO to open a pop-up store in Glasgow's Silverburn shopping centre, recently renamed as Goldburn in light of the city's Commonwealth Games.

Opening up BMW to the millennial market with a pop-up store

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TRO creates pop-up store for BMW

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Opening up BMW to the millennial market with a pop-up store

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