The owners of jewelry business Erimish tell PEOPLE about the Taylor Swift effect after the singer wore two of their bracelet designs in support of Travis Kelce.
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Taylor Swift wears '87' bracelet made by Missouri business
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Taylor Swift likely wore this Missouri-made “Trav” bracelet. Jeweler says sales are up
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Taylor Swift's 'Trav' Bracelet Sparked Boom for Missouri Business (Exclusive )