How Pura Vida Doubled Sales Every Year Since Launch to Become a

CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.
How the jewelry brand built a following among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.

How Pura Vida became a darling among millennials via micro-influencers

Pura Vida Bracelets: School Fundraisers: SOLVED ✓

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Griffin Thall of Pura Vida on leveraging creators for DTC growth

How Pura Vida became a darling among millennials via micro-influencers

Original Bracelet - Vera Bradley Foundation Pink

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Pura Vida to Hit Pause on Store Growth, Continue Focus on Larger

How Pura Vida Doubled Sales Every Year Since Launch To, 45% OFF

Shopify store Pura Vida's web push success story

The Leap

How Pura Vida became a darling among millennials via micro-influencers

Shopify store Pura Vida's web push success story

How Pura Vida Doubled Sales Every Year Since Launch to Become a