Toys get sex change: Lego profits from girl-friendly toy series

Lego saw a 25 percent sales increase last year thanks in part to Lego Friends, the new product line marketed to girls.

I know Lego friends doesn't always get a lot of love, but it's been really great for getting my daughter into Lego and doing her own builds. This is her much expanded

lego ready for girls campaign - About Us

Lego says it's removing gender bias from its toys after new research - ABC News

Lego to remove gender bias from its toys after findings of child survey : r/UpliftingNews

Find the fire key with Azari and her fox at the Magical Bakery! Join Azari Firedancer, the Fire Elf, on her adventure through the forest to find the fire key at a very special bakery! Order some delicious baked goods for Azari and Flamy the fox while they figure out where the key is. Help the boy at the bakery roll out the dough to make bread and place it in the magical oven.

Lego 41074 Elves Azari and The Magical Bakery

Lego's return to gender-neutral toys is good news for all kids

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LEGO Friends Hair Salon 41743 Building Toy Set

Lego vows to remove gender bias from its toys and marketing : NPR