As ad-funded CTV goes global, marketers should consider 'silver streamers

TV ads have long targeted “the demo” — namely, 18-49-year-olds. But the rise of addressable TV could unlock the value of older viewers worldwide.

Streaming & CTV – Page 2 – Advertising Week

More US sports fans watched Euro 2020 Soccer final than the NBA

Everything advertisers should know about CTV and streaming

CTV Ad Growth Suggests Big Demand for Addressable Linear TV

CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa

11 Benefits of CTV Advertising

What's driving CTV's advertising growth? - Insider Intelligence

CTV advertising Archives - Silverpush

CTV advertising Archives - Silverpush

The 20 CTV Stats Pharma Advertisers Need to Know in 2023

Streaming & CTV – Page 2 – Advertising Week

BlueSwitch New York NY

CTV advertising Archives - Silverpush

Here's Why you Should be Advertising in CTV in 2023

Ad overexposure on CTV hurts streamers as much as brands - Digiday