KitKat lost its trade mark case: what you need to know

It’s all about being ‘sufficiently distinctive’ and in the multi-billion dollar chocolate business, much is at stake.

KIT KAT Milk Chocolate Wafer Candy Bars, 1.5 oz (36 Count)

Purple sweet potato? Caramel cheesecake? The wild, wonderful world of Japanese Kit Kat flavors - The Boston Globe

Natalie Lee posted on LinkedIn

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Money quiz: Are you smarter than half of Australians? - NZ Herald

Kit Kat doubles media spend to reclaim lost sales

KitKat lost its trade mark case: what you need to know

Nestle – News, Research and Analysis – The Conversation – page 1

KIT KAT Milk Chocolate Wafer Snack Size, Candy Pantry Pack, 12.25 oz (25 Pieces)