Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

Study: People will love a gift more if it's poorly wrapped

Gift Recipients' Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving - Givi - 2022 - Journal of Consumer Psychology - Wiley Online Library

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Presentation Matters: The Effect Of Wrapping Neatness On

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Presentation matters: The effect of wrapping neatness on gift attitudes

Presentation Matters: The Effect Of Wrapping Neatness On Gift Attitudes University Of Nevada, Reno

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The person who dares to give the gift a 'smooth wrapping' will be pleased - GIGAZINE

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Gift Recipients' Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving - Givi - 2022 - Journal of Consumer Psychology - Wiley Online Library

Scientific News - Is a well-wrapped present better appreciated?

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Christmas Gifts Are Better Received When They Are Terribly Wrapped

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