Toilet paper rolls in the US are steadily shrinking. This is why, The Independent

However, consumers are still paying the same price

We all know toilet paper is shrinking, I just haven't seen such solid evidence of it before. Both have the same number of rolls, are the same price, but the new one has 17% less toilet paper than before. : r/shrinkflation

It's not your imagination: Toilet paper is shrinking

The original patent from 1891 for a toilet paper roll shows the correct

Inflation on Groceries, Toilet Paper Is Coming From Shrinkflation: Smaller Packages, Same Price

Toilet Paper Rolls Are Getting Smaller. Blame the Fed.

Your toilet paper roll is slimming down

Shrinkflation hits toilet paper as prices rise while roll size shrinks

Why the U.S. Economy Will Take Off in 2021 - WSJ

Is There Really a Toilet Paper Shortage? - The New York Times

The true environmental impact of toilet paper

The 4 Best Toilet Papers of 2024

Toilet Paper Rolls Are Getting Smaller. Blame the Fed.

The evolution of toilet paper irritates some consumers - The Washington Post

Unflushable or missing toilet paper, the dilemma for developing communities during the COVID-19 episode

Toilet paper rolls get smaller as prices stay the same